Some vaatii siilojen välistä yhteistyötä ja sosiaalista business intelligencea.
”Over the past several years, forward-thinking companies have begun to understand the value of monitoring conversations, so they have purchased software licenses from platforms like Radian 6. Recently, Enterprise software behemoth Salesforce acquired the startup, sending the signal that listening to social conversations is only one slice of the bigger pie for business. The true opportunity lies in scaling and operationalizing "social". If the next phase of social media is operating as a scalable social organization or business, then expect to see an explosion of activity in the following areas:"On Social Media Becoming Social Business - David Armano - Harvard Business Review.