Oman yrityksen perustajat ja johtajat ovat Rick Smithin case-studien mukaan enimmäkseen varman päälle pelaajia -- eivät riskinottajia
Finally, here was a book that destroyed the myth of entrepreneur as risk taker, using case studies ranging from start-ups that became Fortune 100 companies, to Live Aid and the Girl Scouts. One of the most frustrating types of resistance I encounter when talking about lifestyle design or entrepreneurship is a general response along the lines of: “That’s great for you, but I have kids and a mortgage. I’m not a risk-taker.”via Do You Really Know Bill Gates? The Myth of Entrepreneur as Risk-Taker.