Apple ja hinnoittelun jalo taito

Apple tuottaa kiitettävää voittoa. 2010/Q2: voittoa 3 mrd USD. Kuinka tämä on mahdollista? Hinnoittelu on Applen ydinosaamista.
Next time you're sitting at an airport bar and hear two businesspeople debate whether Apple is a technology or design company, chime in: "Nope. What Steve Jobs sells is pricing." Pricing? You bet. Jobs is a master of using pricing decoys, reference prices, bundling and obscurity to make you think his shiny aluminum toys are a good deal."
via How Apple plays the pricing game - Business - Bloomberg Businessweek -