”The theory? Charisma CAN be taught – to a degree. About 90% of it, in my view, is obtainable through experience, self-awareness, observation, confidence, good grooming and appearance, intelligence, a good command of the language, and (maybe most importantly), a unwavering belief that you have it.
(Yes, if you’re thinking, “you mean even just acting like I have charisma”, you are correct)
The other 10% is a gift. A wonderful, special gift, much like artistic, athletic, or musical ones that put those lucky enough to have it a notch ahead of the rest of us at the starting gate.
But the real question is – if we don’t have the 10%, can we still get to leadership greatness with the 90%, or even less than that?
Oh yes we can."
Can Charisma Be Taught? The 90% Theory | TerryStarbucker.com