Apple tuottaa kiitettävää voittoa. 2010/Q2: voittoa 3 mrd USD. Kuinka tämä on mahdollista?

Hinnoittelu on Applen ydinosaamista.

“Next time you’re sitting at an airport bar and hear two businesspeople debate whether Apple is a technology or design company, chime in: “Nope. What Steve Jobs sells is pricing.”

Pricing? You bet.

Jobs is a master of using pricing decoys, reference prices, bundling and obscurity to make you think his shiny aluminum toys are a good deal.”

via How Apple plays the pricing game – Business – Bloomberg Businessweek – msnbc.com.

Tuotekehityksen johtaminen vaatii kykyä tunnistaa koko yrityksen identiteetti sekä sen tuotekehityksen merkitys. Jonathan Ive näytti kuinka homma hoidetaan.

“When I joined Apple, the company was in decline,” Mr. Ive told the Design Museum. “It seemed to have lost what had once been a very clear sense of identity and purpose. Apple had started trying to compete to an agenda set by an industry that never shared its goals.”

The creator behind Apple’s comeback [Financial Post].